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Keeping
Technology
Human.

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Who
We Are.

We are a people-to-people company with a two-decade sense of business reality, technology expertise and industry knowledge.

2000

The company Advantage Software Factory S.A., abbreviated as ASF, is founded.

2002

The collection platform Capone is born, as the outcome of an inspiring project for Vodafone Romania, known as Connex at that time.

2007

The management team buys out ASF and the company is now 100% owned by people that work here.

2009

Capone's international expansion advances, as its implementations reach 10 countries across Europe.

2018

The first cloud implementation of the new web-based version of Capone.

2020

ASF becomes a⬟story following a rebranding process that reflects more what we believe in and how we see the technology world.

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Volume
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What
We Want.

We commit ourselves to stay human and create intuitive products that make lives easier, on our way to automation and technological improvement.

How
We Work.

1
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We understand our
client's business.
2
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We identify
the true needs.
3
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We talk
the same language.
4
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Then, we build a
partnership based on trust.

Truths.

We live and work by the same code. We’re always trying to keep things real for everyone we interact with.

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There's power in
making things simple.
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People add meaning to
what they do.
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An honest work
follows an honest talk.
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We do what we say we'll do.
We keep our word.

Leadership.

Our leading people have deep functional expertise in business management, system development and business processes, matching the industry specifics of our clients.

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Denissa
Dinicescu
Finance & Office Manager
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Marius
Padina
CTO
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Alexandra
Pistol
Manager
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Ștefan
Păun
Marketing Manager
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Vlad
Roșca
CEO
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Julieta
Simionescu
Executive Director
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Alina
Toader
HR Manager
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Roxana
Toloși
Manager
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Clients.

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In 19 countries
by now.

World map

Partners.

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Certifications.

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ISO 9001 CERTIFICATION

The ISO 9001 certification systematically validates the quality management system of our products and services. This acknowledgement reassures the continuous improvement of the product development process and that we constantly meet our clients’ requirements and expectations.

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ISO 27001 CERTIFICATION

The ISO 27001 certification is a guarantee that our information security management system is always up to date, covering all processes. We connect the technical side of security controls and mechanisms with the human side of always remaining within close reach of our clients and colleagues.

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